Advising and coaching Public and Private sector businesses to enter or expand their operations in the South West education market, enabling companies to innovate their growth strategies.
Considering alternative ways of engaging with your target audience and exploring how the supply chain can be leveraged.
It is essential to understand the value you are providing to different types of customers and identifying how to reach them is pivotal for success. You may have a fantastic proposition, but you are competing for their time and budget and your success is determined by correctly analysing your market segment.
We specialise in helping you to identify new customers or alternative sources of revenue. Our work involves characterising and profiling prospective customers (and suppliers), grouping them into identifiable market segments and then creating a plan to engage with them.
Rather than approaching customers directly, channel partners can facilitate a speedy and more cost effective route when trying to penetrate new markets. We can help you create strategies that will reduce the cost, risk and time to market by exploring alternative routes and partnerships.
Our bespoke coaching is designed to positively impact the performance of the board or business owner, which in turn positively impacts the growth and performance of the business. We review the business goals and individual aspirations to achieve significant ongoing performance improvements.
ZENEN can strategically link you with forward thinking schools and associations, who would like to trial new products and services, give feedback and become Centres of Excellence. Alternatively, we can help you become a preferred sponsor, in return for helping promote you to their members.
Audio, Visual, Stage Lighting, Stage & Hire
"David is a very experienced and multi-talented businessman with a wealth of knowledge, contacts and know-how. I approached David through the Growth Accelerator scheme, and he really helped me "get my ducks in a row." David focused on getting to know our company and its ethos and also mentoring me as an individual. He has a deep understanding of the events and conferences business, within which he was able to innovate our go to market strategy, which has already shown a positive impact on our bottom line. His infectious enthusiasm and positive attitude has been contagious and he has gone out of his way to broker relationships. I now feel clear minded and focused about what I want to achieve with my business and how to go about it. I would have no hesitation in recommending David to other business's requiring expert advice and guidance."
Chris Ablett, Managing Director
Transforming personal potential in schools
Academic Diaries and Teacher's Planners
"David has not only been a great business coach, but I have really enjoyed working with him.
He has enabled me to develop in my role as Operations Director, has pro-actively challenged and encouraged me to develop my skills and has facilitated the growth of my company. He was able to identify the key areas on which we needed to focus and by utilising his significant experience in go to market strategies, was able to innovate the way in which we approach our market.
I can highly recommend David as a business coach and mentor, who can give new insights into the barriers holding your business back and the identification of potential opportunities to grow your business."
Kevin McGovern, Operations Director
Children’s Sports brand and fitness movement
"It is very easy to feel alone when starting a new business, however David’s advice is so educated, objective, clear and concise, that I feel I have a real force in my corner. The support and encouragement is backed up with real contacts and a very generous invitation into his little black book. David is held in extremely high regard within his circles and his professional introductions have proved paramount in getting Wellity off the ground. There is no waffle and each meeting pushes me forward with renewed enthusiasm, vigour and a strategic plan to develop income streams and challenge the model while remaining rue to its original ethos and concept. I thoroughly recommend David and his team."
Simon Scott-Nelson, Director